The Design Behind: the Wheat Fields Bread Bag

During the first lockdown, back in 2020, we jumped on the ‘baking bandwagon‘ like so many others in the UK. After feeling frustrated when our loaves went stale quickly (keeping them in a wooden bread bin) we began researching the best way to keep bread fresh.

After testing different methods and fabrics, we discovered a few things they had in common:

1. Made from unsustainable materials

2. Poor quality

3. Most materials didn’t actually keep bread fresher for longer

4. Packaged in plastic

So on our path to design an alternative, we quickly had a distinct list of necessities:

1. Materials

2. Individuality

3. Functionality / Breathability

4. Packaging
   

🪴 MATERIALS

We wanted our bread bags to make a difference, not just to how you transport and store your bread, but to the planet too. So our bags are made from 100% Fairtrade and GOTS certified organic cotton.

Every one of our bread bags bought supports:

Organic Cotton Production: Grown without the use of pesticides, herbicides or fertilisers, organic cotton emits up to 46% less greenhouse gas than non-organic. It’s also grown under rain-fed conditions rather than extracting water from the ground which can put pressure on water supplies for local communities.

Fairtrade: Striving for better prices and working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world, Fairtrade notoriously costs more to address the injustices of conventional trade. Poorer and weaker produces are traditionally discriminated against, so Fairtrade enables them to improve their position and have more control over their lives.

🍀 INDIVIDUALITY

We teamed up with the same talented artist who designed the illustrations for our Fairtrade Grocery Bags, this time to design a beautiful wheat fields print.

The prints are transferred to the individual bags by hand, using a traditional screen-printing technique. The ink used is eco-friendly, water-based and even complies with the Global Organic Textile Standard (GOTS).

🍃 FUNCTIONALITY AND BREATHABILITY

When storing bread, the amount of air you expose it to is crucial. Too much and the bread goes stale, too little and it creates the perfect environment for mould growth.

Cotton creates the perfect environment to keep bread fresher for longer as it’s breathable, but not so much that bread goes stale. If you’d like your loaves to last even longer, you can even pop the bread bag straight in the freezer.

📦 PACKAGING

All our products arrive at your door in biodegradable, compostable and recyclable packaging. Even the parcel tape is made from vegan materials and can be recycled.

Shop the Wheat Fields Bread Bag £15, here.