Reducing Waste - One Loaf At A Time

Updated: Jun 22

More than 3.5 billion 'recyclable' plastic bread bags are discarded in the UK each year, as only one in ten local authorities actually recycle it - iNews revealed.

The alternative to buying plastic-wrapped bread is to bake your own, only to find it's gone stale (or mouldy!) before you can finish the loaf. If not stored correctly the shelf life of bread decreases dramatically, especially if it doesn't include the industrial level of additives which are usually contained within a supermarket loaf.

Which? set out to discover the best bread storage solution, testing five popular choices including metal bread bins, plastic bags and cotton bags. They baked five loaves and judged the storage options based on the bread's longevity:

How much air you expose your bread to is crucial to keeping it fresh. Too much and your bread will go stale, too little and it will create the perfect climate for mould growth. We designed the Wheat Fields Bread Bag - a breathable cotton bag which regulates air temperature - keeping your bread fresher for longer.

Made from Fairtrade and GOTS (Global Organic Textile Standards) certified Organic Cotton, the Wheat Fields Bread Bag is an eye-catching and sustainable addition to your kitchen. You could even bring it with you to the local bakery or artisan store, as the practical cotton drawstring keeps your culinary goods safe and secure from the moment you purchase them.

We recommend brushing out the crumbs after each use to keep your bread bag clean - the birds will thank you for it, too!